Starbucks Case Study Example | Topics and Well Written Essays - 500 words

Starbucks - Case Study Example (RTT News) China is an important market because it is the fastest growing economy in the world and the overall disposal income of Chinese is on the rise. It therefore makes China as one of the key markets to serve and achieve the required level of growth as not only local population is potential customer but the foreigners visiting the country can also be. India is also another major market with rising income level and better integration with the international world therefore the overall chances of growth are relatively higher too. Starbucks’s supply chain issues are critical in the sense that issues regarding to fair trade are quite sensitive in nature. Howard Schultz rejoined Starbucks as the CEO in 2008 when company was failing to achieve its targets. He is an inspirational CEO because the overall corporate social responsibility, employee development as well as contribution of the company towards the society are relatively large. He is also an outspoken person regarding how politicians and government is treating the issues of job creation, economy and overall well-being of people. (Serwer) The new business model embarrassed by Starbucks is also the brain child of Schultz and is based upon better and improved coordination between society and the business. (David A. Kaplan) One of the keys to the success of Starbucks as preferred employer is its focus on the employee development and the related personal growth opportunities offered to all employees. Starbuck’s record in corporate social responsibility is quite good and it considers organizations working with it as partners. The careers become so appealing in Starbucks because of the overall training programs and the grooming offered to the employees. The personalization of the training as well as relative freedom allowed to employees made Starbucks as one of the top places to work locally and globally. Starbucks offers a personalized experience to