Strategic Review - 1527 Words

As the new VP of Marketing at Clipboard Tablet Co., it is my duty to both analyze the results of the previous VP, and offer my own analysis on product performance for the X5, X6, and X7 tablets. Specifically, I will focus on the products themselves, their life cycles, and how they stack up in terms of price and performance. A financial review of each product will be undertaken as well, focusing on sales, costs, profitability, prices, and unit margins. I will then conduct a market review which will cover subjects ranging from new sales, previous sales, and market saturation. Finally, I will propose an alternate strategy, specifically in terms of pricing and RD allocations. Initial observations indicate the previous VP of Marketing,†¦show more content†¦Just as with other products like Apple or even Lamborghini, in the eyes of the consumer expensive means exclusive and therefore ‘cool.’ Yet another way we can cut costs for the X6, and this was already alluded to, is to reduce RD significantly. I propose it be moved down to 15%. This will account for some software and potential hardware upgrades that will be anticipated since the product has only been at market for two years. The X7 deserves the most attention however. First, such a new product deserves much more RD allocated to it. Therefore, I propose the remaining 75% of our RD budget be focused on the construction of the X7 to its fullest degree. Market research indicates customers care about both price and performance with this model, and we therefore must focus our efforts to that cause. Especially considering financial and marketing info shows the X7 has gotten off to such a slow start. Initial sales are somewhat healthy for a new product, 165,586; but total costs have yet to be turned into real profit (down -73%). And though we will see costs rise with more RD resources dedicated to getting the X7 off the ground and competitive, I believe these will be sunk costs as profits will reflect the quality nature of the product. I would expect to see the X7 perform just as well or even better than the X5. This is evidenced by the greatShow MoreRelatedA Review On Strategic Processes1302 Words   |   6 Pagesprodigious decisions primarily categorize as strategic with their formulation amalgamations of art, science and a smattering of other intangible elements. Undoubtedly, they ought to warrant extraordinary care and thorough investigation going forward, including possible exit strategies. However, time and again, the human equation proves otherwise and omits that which seems so indispensable in the inexorable drive for an expeditious remedy. 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